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Alex Smith

Creative Direction // Design

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  • About

New Year Celebration Direct Mail

The New Year Celebration is a big event for MGM Resorts properties. The themes, the décor, the ambiance, the entertainment. Each invite has to convey the the theme and set expectations. We endeavor to maximize the paper, size, folds, dimension and treatments to tease the caliber of event in store. Then we focus on the menu and any collateral pieces used at the event, including entry tickets, gifts, etc.

2022 Legends: Camille Hayashi, Design

2023 Illusions: Dustin Lauffer, Design

2024 Studio 24: Oscar Moreno, Design

2024 Wonderland: Olivier Nolos, Design

Creative direction: Alex Smith

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