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Alex Smith

Creative Direction // Design

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MGM Resorts International

This piece for MGM Resorts International was intended to showcase their properties and capabilities. The book came in a gold slipcase with an etched-foil sculptured-emboss logo on front, nested in a turned-edge fabric box. Housing for a personal letter was built into the box.

The ad mentions their full collection of resorts. A fantasy world that shows or implies each property.

The annual report was a continuation of the Astonishing World concept.

(Astonishing World concept by Steve Averitt)

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